It is difficult to overestimate the role of website’s content when you promote it. Basing on the content, users estimate the level of your professionalism and form their level of trust towards you and your recommendations, knowledge, information and creativity. Basing on the content, search systems determine the position of your resource in the list of search results. Plus to this, it is easier to lead the website on top positions if the content is good and of quality.
So, what should the self-promoting content look like?
#1 Tip: The Content Should Be Unique
No matter if you write the text yourself or order it from copywriters, you have to fight for uniqueness. Search systems like unique contents and rank them higher than rewritten or copied text. “Google” search engine excludes websites with “stolen” contents from the search result lists. This means, your website will be impossible to find.
#2 Tip: Use Keywords
Keywords, or as internet marketing specialists call them – semantic core – is the main website promotion element in search engine rankings. The more your text correlates with the search request, the higher position in the search result list your will website receive. Try to choose keywords according to search requests of your clients. If your resource is devoted to tourist tour sales, then your articles need to contain phrases like “rest in Egypt”, “Turkey vacation”, etc. A good text should be complete, relevant (correlating to the search request) and useful.
#3 Tip: Be Humane
Users who come from search engine results page(SERP) decide whether they’ll stay on the website or won’t within 2-3 seconds. Attract users with the help of fixation points. They can be: website text formatting, photos, videos and audios available on the website. Divide the text into separate blocks. Write correctly. Write informative and actual texts. A person who once receives a full and expanded answer to their question will come back to your website again and again. Try to write short and understandable sentences. Avoid complicating texts.
Speak with your potential clients using the understandable language.
#4 Tip: Focus on Your Topic
Your company has its field of activity, so fill your website with the content according to that field. If you offer tourism business services, then write about tourism business. And don’t forget about keywords.
#5 Tip: Accent Your Professionalism
Let your users see proofs about things you talk about and demonstrate them actually working. Here is where you can show that you are better than competitors. Statistics, infographics, research results and expert quotes increase the content value for your visitors. Satisfy the informational hunger of your readers, and they will become your clients for sure.
#6 Tip: Take Fresh Ideas
Text writing often stops due to the lack of ideas. That’s normal: you are an expert in your field and some games seem to be elementary for you, and this means that you think everyone should know them. To find fresh ideas for your content, pay attention to:
#7 Tip: Encourage Content Comments
They make users come back to your website again and again.